Stuart Flashman

City Approves Redesigned College Ave Safeway Project

Saturday, January 5, 2013

What's in Store for Rockridge at the New Safeway?


The Rockridge pedestrian has won in several substantial ways with this negotiated project;
the walk street is now wider and in the right place, relative to 63rd Street, and the bulk of the
building is much reduced. These are subtle points that eluded our Planning Commission, but, through the hard work of a few volunteers, we have made a lasting impact that will be a
benefit to the community for years to come.—Jerome Buttrick, Architect and negotiating team member.

Settlement Protects Neighborhood in Important Ways

Saturday, January 5, 2013

It’s done! After a final five-hour session presided over by former District One Councilmember Jane Brunner, Safeway and its former adversaries, Rockridge Community Planning Council (RCPC), Friends and Neighbors of College Avenue (FANS) and Berkeleyans for Pedestrian Oriented Development (BPOD), signed a final settlement agreement on Safeway’s College Avenue Shopping Center project. The next evening, December 18, the City Council gave its blessings to and unanimously approved the modified project that the settlement agreement had created.

College Ave Project: Safeway, 1 ; Neighborhood, Zip

Thursday, September 6, 2012

At the end of a four-hour long hearing dominated by neighborhood residents opposed to the project, the Oakland Planning Commission unanimously approved Safeway's College Avenue Safeway Shopping Center Project at a public meeting July 26. RCPC's attorney, Michael Graf, joined by Rockridge and neighboring Berkeley residents, objected to the project's traffic, parking, air quality, toxics, and visual impacts, and cited its inconsistency with the zoning and general plan designations for the site.

Caldecott Settlement Project Examined

Friday, April 6, 2012

City staff and consultants joined City Council member Jane Brunner in a public meeting to discuss the first six projects included in Oakland's settlement agreement with Caltrans over the Caldecott Improvement Project, or Fourth Bore.

The goal of the meeting, held March 26 at Kaiser Elementary School, was for participants to tell the city their thoughts on these designs, before the city moves forward to the final pre-construction stage.

RCPC and the Two Rockridge Safeway Projects -- An Editorial Opinion

Friday, October 14, 2011

Rockridge is unique, perhaps among all neighborhoods in America, in simultaneously having two proposals for expanded Safeway stores.  These projects are not happening in isolation, and their simultaneity is far from random.  Safeway has nationwide plans to expand stores to fit its “Lifestyle Store” model.  That model calls for minimum 50,000 sq. ft.

Design Review Committee gets an earful about College Avenue Safeway Project

Friday, October 14, 2011

The October 12th Design Review Committee hearing on the College Avenue Safeway Shopping Center (postponed from October 28th due the Jewish High Holidays) had more than its share of fireworks, as well as a lot of negative comments on Safeway's project.  After a short introduction by Oakland planner Peterson Vollman, Safeway's architect, Ken Lowney, presented the design of the shopping center, emphasizing how well it would fit into College Avenue.

RCPC Plans Appointment for Board Vacancy

Friday, October 14, 2011

Due to the resignation of board member Ashley Etling, RCPC plans to fill a board vacancy by appointment.

Board members must be Rockridge residents living in the area defined by the boundary map, 18 years of age or older, and are expected to sit on an RCPC committee.

For more information, e-mail

Land Use Update: Rockridge Center and College Ave. Safeways

Sunday, May 8, 2011

As reported in last month’s Land Use Committee Update, the Draft Environmental Impacts Reports (DEIRs) for these two large and important projects have again been delayed.

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