Safeway - Rockridge Shopping Center

Land Use Update: Safeway, Bica, Bourbon & Beef

Wednesday, December 11, 2013

College Avenue Safeway: College & Claremont Avenues: At a two-and-a-half hour negotiating session on November 1, Safeway representatives (led by Corporate Vice President for Real Estate Steve Berndt), and the three community groups - Rockridge Community Planning Council (RCPC), Friends and Neighbors of College Avenue (FANS), and Berkeleyans for Pedestrian Oriented Development (BPOD) - hashed out a compromise agreement over Safeway's increasing the height of its new College Avenue store.

Rockridge Area Safeway Projects Still Problematic

Thursday, September 12, 2013

>> Update: The Rockridge Shopping Center Final EIR has been issued and a certification public hearing set for Sept. 25. Revised project drawings and FEIR available here.

>>College Avenue Store Replacement: In Its Haste to Start Construction, Safeway Violates Agreement

Final EIR for Rockridge Shopping Center Rebuild to be Issued Soon

Land Use Report: College Ave. Safeway, Rockridge Center Rebuild, Off-Street Parking Requirements

Saturday, June 8, 2013

College Avenue Safeway Project, College and Claremont Avenues: This project, modified extensively by a settlement agreement between Safeway and community groups in Rockridge and Elmwood, is moving toward closing and demolition of the current store this summer. (If you see people in white "hazmat" suits on the site, they're exploring to ensure that hazardous or toxic materials such as asbestos or PCBs are identified for safe disposal.) Construction of the new store and shopping building should begin late this year, and is expected to take approximately a year.

Land Use Update

Friday, April 5, 2013

In this update: College Avenue Safeway Project: College & Claremont Avenues, and Rockridge Shopping Center: Rebuild and Expansion Project, Broadway & Pleasant Valley Avenue

College Avenue Safeway Project: College & Claremont Avenues

Land Use Update - Rockridge Shopping Center Rebuild and Expansion Project, Broadway & Pleasant Valley Avenue

Saturday, March 2, 2013

This project proposes to replace the current Rockridge Shopping Center with an expanded center, including a larger (65,000 sq.ft.) Safeway store, more commercial retail space, and some professional offices, but no residential. Total usable space will increase by about 120,000 sq.ft. Although the March Rockridge News will have gone to press before the February Land Use Committee meeting, a lot has been happening with this project this month.

RCPC and the Two Rockridge Safeway Projects -- An Editorial Opinion

Friday, October 14, 2011

Rockridge is unique, perhaps among all neighborhoods in America, in simultaneously having two proposals for expanded Safeway stores.  These projects are not happening in isolation, and their simultaneity is far from random.  Safeway has nationwide plans to expand stores to fit its “Lifestyle Store” model.  That model calls for minimum 50,000 sq. ft.

Land Use Update: Rockridge Center and College Ave. Safeways

Sunday, May 8, 2011

As reported in last month’s Land Use Committee Update, the Draft Environmental Impacts Reports (DEIRs) for these two large and important projects have again been delayed.

Safeway Plans for redeveloping the Rockridge Shopping Center

Monday, January 3, 2011

Two years ago, Safeway proposed initial plans for rebuilding the Rockridge Shopping Center.  This fifteen acre strip mall at the corner of Broadway and Pleasant Valley Avenue is North Oakland's largest commercial center.  (The O/E Bay Bridge East shopping center at 40th Street and San Pablo Avenue is larger, but half of it is in Emeryville.)  Those plans were widely criticized for an unimaginative suburban design.

Rockridge Center Safeway Project Archive

Monday, November 1, 2010

Nov. 6, 2010: Land Use Committee Discusses the Center

The Land Use Committee discussed design aspects of this very large project at its October meeting. The committee expressed concerns about the large amount of surface parking being proposed, the location of the Safeway at the rear of the center and far removed from transit stops, the ineffective use of the project’s frontage on the adjoining quarry pond, and the relative inactivity of the design’s Broadway and Pleasant Valley street frontage.

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